Workstand Blog

Ryan Atkinson

Ryan Atkinson has worked in the bicycle industry since 1994, traveling the path from bicycle assembler to brand manager, before becoming a business leader in the field of marketing for independent bicycle retailers. He is President and Co-Owner of SmartEtailing, working to nurture the health and growth of the IBD channel through effective marketing and software solutions.

Recent posts

Create riding experiences for customers

I'm lucky to have great friends in the industry who share my passion for helping loca...

Websites Client Updates Marketing By on Oct 17, 2023

Workstand. The Future of SmartEtailing.

The world's first Google search happened in September 1998. That same month, the Smar...

Websites Client Updates Marketing Ecommerce POS By on Sep 14, 2023

Bright Spots for Bike Shops

Recent market and consumer research published by PeopleForBikes highlights some brigh...

Bicycle Retail Insights Client Updates Ecommerce By on May 15, 2023

J&B drop ships through SmartEtailing

J&B is now integrated with SmartEtailing's Supplier Fulfillment service. This new...

Client Updates Marketing Ecommerce By on Mar 28, 2023

Sell More Bikes With Google

Have you ever wondered why the bikes REI advertises on Google have the little "In Sto...

Client Updates Marketing Ecommerce By on Mar 21, 2023

How to influence your December sales

The National Retail Federation has forecast healthy retail sales for the holiday seas...

Client Updates Marketing Ecommerce By on Nov 30, 2022

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