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What a Business Investor Saw That Some Bike Insiders Might Miss
In the spring of 2024, while a lot of people in the bike industry were still working through the hangover of the post-pa …
Your Last Customer is Your Best Marketing Opportunity
Peak season does something that no ad campaign can replicate. It puts new faces in your shop — first-time riders who jus …
How AI Is Changing Local Bike Shops
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer …
Your Inventory Is Your Best Salesperson — It Just Needs to Show Up Online
Ask any experienced shop owner what separates a good sales interaction from a great one and the answer is almost always …
Out of Stock Doesn't Have to Mean Out of the Running.
A customer lands on your site looking for a specific jersey. Luckily, you have the brand and the style but, you don’t ha …
The Bike Shop Marketing Guide: What Works and What Doesn't
The Bike Shop Marketing Guide for 2026 Independent bike shops have always competed on expertise, service, and community. …
How to Market E-Bikes and Convert More Riders
E-Bike Marketing Strategy: If you sell e-bikes, you’re not just selling “bikes with motors.” You’re selling freedom from …
Don’t Just Survive Winter, Win it!
As a parent, I’m constantly focused on using positive language. I don’t have to take my kids to baseball practice; I get …
