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The Sale Starts Online Even When It Ends at Your Counter
Physical stores still pull in most of the money in retail. E-commerce was about 17% of US retail sales in the first quar …
The Bike Shop Loyalty Marketing Guide
The Bike Shop Loyalty Marketing Guide: Turning One-Time Buyers Into Lifetime Riders Independent bike shops have always b …
If You Haven't Looked at Workstand Lately, You Haven't Seen Workstand
Ask a shop owner what Workstand is, and the answer you get often depends on when they last looked. For years, plenty of …
How Bike Shops Win in the Era of AI-Powered Search
For most of the last decade, the formula for getting found online was built around the same basic logic: Build a website …
What a Business Investor Saw That Some Bike Insiders Might Miss
In the spring of 2024, while a lot of people in the bike industry were still working through the hangover of the post-pa …
Your Last Customer is Your Best Marketing Opportunity
Peak season does something that no ad campaign can replicate. It puts new faces in your shop — first-time riders who jus …
How AI Is Changing Local Bike Shops
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer …
