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How to Market E-Bikes and Convert More Riders
E-Bike Marketing Strategy: If you sell e-bikes, you’re not just selling “bikes with motors.” You’re selling freedom from …
Don’t Just Survive Winter, Win it!
As a parent, I’m constantly focused on using positive language. I don’t have to take my kids to baseball practice; I get …
Anatomy of a High-Converting Website
Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You prob …
Why the In-Store Experience Still Matters in an Online World
It’s no secret that the “moment of truth” often happens online. Consumers research, compare, and even make final purchas …
Healthy Buying = Happy Selling
Just like blood needs to circulate through the body to sustain life, inventory needs to move through a shop and into cus …
Streamline Communications
Shoppers are buying bikes and cycling gear online more than ever and they expect the order pick up process and timeline …
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Bright Spots for Bike Shops
Recent market and consumer research published by PeopleForBikes highlights some bright spots for bike shops. Here are th …
2021 in Review
Through 2020 2.0, the industry saw ups and downs and faced many challenges. But as a whole, retailers overcame many hurd …
