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Anatomy of a High-Converting Website
Think about the last time you bought something important. Chances are, you didn't just walk into a store blind. You prob …
Why the In-Store Experience Still Matters in an Online World
It’s no secret that the “moment of truth” often happens online. Consumers research, compare, and even make final purchas …
Healthy Buying = Happy Selling
Just like blood needs to circulate through the body to sustain life, inventory needs to move through a shop and into cus …
Streamline Communications
Shoppers are buying bikes and cycling gear online more than ever and they expect the order pick up process and timeline …
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Bright Spots for Bike Shops
Recent market and consumer research published by PeopleForBikes highlights some bright spots for bike shops. Here are th …
2021 in Review
Through 2020 2.0, the industry saw ups and downs and faced many challenges. But as a whole, retailers overcame many hurd …
2020 Holiday Playbook
Now is the time to get in front of your customers and win their holiday business. Although the holiday season will look …
Accessibility Means Inclusion
It is more important than ever that bike shop owners set aside time to better understand accessibility for their website …
