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How AI Is Changing Local Bike Shops
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer …
Your Inventory Is Your Best Salesperson — It Just Needs to Show Up Online
Ask any experienced shop owner what separates a good sales interaction from a great one and the answer is almost always …
Your Next Customer is Already Looking for You
Forty-six percent of all Google searches have local intent. For an independent bike shop, that number cuts both ways. It …
What a Web Manager Does for Your Bike Shop (and Why Most Shops Go Without One)
Most bike shop owners build a website once. They pick a design, add their hours and address, upload some shop photos, an …
5 Myths of Online Selling - Busted!
In the latest podcast, Mark and David do their best Mythbusters impression:
What the Data Says About the State of the Bike Industry
Workstand’s David Wert joined the Nerd Collective at BLC 2026 to share platform data, industry trends, and what they mea …
April 2026 Marketing Content
The spring riding season is here, and April is a great time to refresh your website with content that helps customers ge …
