Website and Marketing Tips For Successful Promotions

Spring is here, and for bike shops, that means one thing—peak riding season is just around the corner! As more customers dust off their bikes and gear up for the season, it's the perfect time to run a Spring Sale that drives traffic, boosts sales, and builds long-term customer relationships.

As your website and marketing partner, we make running seasonal promotions easier than ever. We offer complimentary website content for Spring Sales and other seasonal promotions, so your shop can quickly and professionally showcase deals. Plus, we work directly with top brands to create free website content for national brand promotions, ensuring your customers see the best offers from the brands they love. Ready to maximize your Spring Sale?

Here are some expert website and marketing tips to make your promotion a success:

1. Feature Your Sale Prominently on Your Website

Your website is your digital storefront—make sure visitors know about your Spring Sale as soon as they land on your page. Your website is also your most valuable link destination for all your additional marketing efforts.

• Use a Homepage Banner – We provide free seasonal website content, including banners and graphics, so your sale stands out instantly.
• Create a Dedicated Sale Page – A page organized by shopping category makes it easy for customers to browse promotions. Our complimentary content is a great place to start. If you want to elevate your marketing, consider our premium content.
• Use Brand-Provided Content – Many brands offer promotional assets—if you missed an email from us, check with us to get ready-to-use content for brand-sponsored sales.
• Update Your Announcement Bars & Pop-ups – Add a “Spring Sale” link to your menu or a pop-up reminder to ensure customers don’t miss out.

2. Promote Your Sale with Email & Social Media

Your customers are already interested in cycling—let them know about your promotions with well-timed email and social media marketing.

• Send Promotional Emails – Emails are an excellent and affordable way to reach a large audience. Send your entire email list a variety of content throughout your promotion with strong calls to action linking to specific categories and products. 
• Leverage Social Media – Post engaging sale announcements, product spotlights, and limited-time offers to encourage followers to visit your shop or website.

3. Make It Easy for Customers to Shop

An easy, frictionless shopping experience increases conversions and sales.

• Align Your Online Store With In-Store – Ensure your sale items are easy to find and clearly marked with discounts.
• Enable Online Ordering & In-Store Pickup – Many customers prefer to buy online and pick up in-store—make sure your website supports this!
• Highlight Financing or Trade-In Options – If you offer financing, trade-ins, or service deals, make them visible on your website and marketing materials.

4. Extend Your Reach with Advertising

A small investment in local ads can bring in big returns during your sale.

• Run Google Shopping Ads – Target ready to buy riders and compete with national retailers. If you're already running ads, consider adding to or prioritizing your ad spend budget for discounted in-store items.
• Leverage Search, Display, & Video Ads – If you have something going on, make sure you're talking about it. There are many other ad types within Google's network, each with its own advantages. DIY video has proven to be an inexpensive and unique way to showcase local bike shops.

Check out our podcast episode to learn more how you can run a successful promotion.

We Can Help

Need a hand getting your upcoming sale online? We offer complimentary, premium, and custom marketing solutions. Whether you're featuring storewide discounts or participating in a brand's national sale, we make it easy to showcase your offers.

Don’t leave money on the table this season—update your website and marketing now to capture more shoppers! Reach out today to talk to our team and learn how we can help market your business. Don't forget to take advantage of our complimentary library content.