Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.
Be ready
Across the country holiday shoppers are already starting their online shopping, and the selling season is looking big! Be ready for your customers with an online catalog filled to the brim, and a shopping cart ready to accept their online orders. Make sure you are ready by reviewing our 2020 Holiday Playbook.
Be aware
Along with online shopping comes the potential for more fraud. Be sure you are reviewing every order carefully, and checking ID carefully for in-store or curbside pickup orders. Don't be in a hurry to move on to the next customer and miss the clues to a potentially fraudulent transaction. Read our Tips for Limiting Fraud.
Marketing Updates
Get your website ready for the holidays
We have new premium marketing packages designed to make it easy for you to plan for the entire holiday season. Each package is $400 (or $999 for all three!) and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.
Shop Early Campaign
Start with the Shop Early campaign to encourage your customers to reserve their bikes and gear now for the best selection and a less stressful last minute shopping experience.
Cyber Week Campaign
Don’t miss out on the biggest shopping weekend of the year! Use this fun Cyber Week campaign to stretch out the promotion period and capture online sales from Thanksgiving into early December.
Holiday Shopping Simplified Campaign
The final holiday shopping push begins in early to mid-December. Replace your Cyber Monday campaign with a Holiday Shopping Simplified message that helps customers find those last minute gifts and understand their shipping and in-store pickup options.
Content Updates
Free marketing content
New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.
- New Seasonal Content | November Seasonal Topics
- Salsa Blackthorn | Landing Page Preview
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Salsa Cassidy | Landing Page Preview
- Specialized Holiday Gift Guide | Landing Page Preview
Brands with recent additions to the catalog
Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:
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Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.
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