April 2025 Marketing Content

Spring is finally here, and shoppers are ready to embrace the fresh air and start riding. Whether they’re new to cycling and want to build their setup, hope to find more adventure on unpaved roads, or are looking to swap out their bike for something new, we have all the content you need to get your customers thinking about riding this spring.

Looking for something more custom to fit your shop’s unique style? Our team is always here to help with creating the perfect content for you. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.

Library Content

Ready to Ride Kit - Spring Cycling Essentials

Planning out a ride is just the first step - help your customers gear up for springtime cycling with all the best gear. Make sure your shoppers have their setup ready to go with this page.

Found in the Page Library under Seasonal Content > Spring > New Cycling Apparel & Gear Is Rolling In For Spring

Gravel Bike Guide

Get ahead of the curve with this Gravel Guide library topic. Road riders and MTBers alike will enjoy the versatility of gravel bikes, so help them find exactly what they want with accessories and gear to match.

Found in the Page Library under Products > Bicycles > Gravel Bikes >  Guide To Gravel Bikes

Trade-In & Upgrade

For many riders, a spring refresh is just the thing to kick off the cycling season. Let customers know that you’re happy to take their old bike off their hands and recommend a brand-new ride for this year’s biking adventures.

Found in the Page Library under Seasonal Content > Spring > Trade-In & Upgrade Your Bike 2025

Premium Marketing Content

How To Choose Your New Bike (premium)

Help burgeoning cyclists find the perfect bike for their needs with this interactive guide. Shoppers can click through the page to find the ideal bike, apparel, and gear, and learn more about the different kinds of riding they can try out. Contact the Client Success Team or your marketing representative to get this content on your website.

How To Choose Your New Bike (premium)

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.