March 2025 News & Notes

Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the March update to learn more.

Client Success Updates

Protect your business from fraud

This is also an excellent time to remind your team of how they can recognize and stop potential fraud with some easy checks and balances. We have a help center article outlining best practices and here is a list of things to watch out for that could be an indication of fraud:

• Expedited shipping, or a request for expedited shipping after the order is placed.
• Large dollar amount orders or multiples of high dollar items on an order.
  • Forks, electronics, car racks, and group sets are common targets.
• Email addresses that don't resemble the customer's name in the slightest.
• Unusable or incorrect billing phone number.
• Unrecognizable or illogical city or street names in billing or shipping addresses.
• Multiple sales completed with different credit cards.
• Multiple orders of the same item within a short period.
• Orders with multiples of a single product that are not commonly ordered in multiples (Ex: Cranks, Derailleurs, Shoes).
• Billing and shipping addresses are different. 

For even more information on how to limit fraud, check out our podcast episode.

Tips for running a successful promotion

Spring is here, and for bike shops, that means one thing—peak riding season is just around the corner! As more customers dust off their bikes and gear up for the season, it's the perfect time to run a Spring Sale that drives traffic, boosts sales, and builds long-term customer relationships. We put together a guide to help you run successful promotions - this content applies to sales, product launches, events, or anything else you'd like to draw customers' attention to.

Read Blog

Watch The Video

Marketing Updates 

Premium marketing content

Help burgeoning cyclists find the perfect bike for their needs with this interactive guide. Shoppers can click through the page to find the ideal bike, apparel, and gear, and learn more about the different kinds of riding they can try out. The Marketing and Partner subscription packages now include one premium campaign each month. 

• How to Choose Your New Bikes | Preview Our New Bike Shopping Package

Each premium content package is $400 (if you are not already an a Marketing client) and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email mark.s@workstand.com to get rolling.

Premium website themes

Get a semi-custom website for a fraction of the cost of a full custom website. Our Premium Themes help you set your business apart. Every design is crafted to give you a unique look and feel along with the tools to update your site for a cohesive, expertly designed style.

• Informative and easy to shop homepage
• Coordinated header, footer, and location pages
• Style guide

See Our Designs

Content Updates

Catalog Updates 

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

Snow sports brands with new items added

Fischer

Rossignol

Cycling brands with new items added 

Abrazo

Basil Baskets

Cannondale

Chromag

Denago

ENVE

Evo Bicycles

Fidlock

Finish Line

GASGAS

Giant

Giro

Goodyear

GT Bicycles

Hope

HT

Lazer

Kali Protectives

MAHLE

Marin

Mavic

Maxxis

Norco

Ortlieb

Paceline Products

Rad Power Bikes

Parlee Cycles

Salsa

Santa Cruz

Saris

Specialized

Sun Bicycles

Syncros

Teravail

Tifosi

Topeak

Transition

Trek

Urtopia

XLAB