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News You Can Use - Aug '26
Each month our teams ship new content, features, and fixes designed to help your shop sell more and run smoother. Here's …
How Bike Shops Win in the Era of AI-Powered Search
For most of the last decade, the formula for getting found online was built around the same basic logic: Build a website …
Around the Workstand: Monthly Marketing Series August
In our Monthly Marketing Series, Mark Still and David Martinez are taking a look at the upcoming month and discussing ti …
From Showroom to Screen: How the Smartest Bike Shops Run a Lean Hybrid Model
For most of the last half-century, the definition of a bike shop was fairly fixed. A retail storefront, ideally with str …
What a Business Investor Saw That Some Bike Insiders Might Miss
In the spring of 2024, while a lot of people in the bike industry were still working through the hangover of the post-pa …
Your Last Customer is Your Best Marketing Opportunity
Peak season does something that no ad campaign can replicate. It puts new faces in your shop — first-time riders who jus …
How AI Is Changing Local Bike Shops
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer …
