Workstand

Workstand

Posts by Workstand

The Bike Shop Loyalty Marketing Guide

The Bike Shop Loyalty Marketing Guide: Turning One-Time Buyers Into Lifetime Riders Independent bike shops have always b …

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9 min read
Aug 21, 2026, 9:59:09 AM

News You Can Use - Aug '26

Each month our teams ship new content, features, and fixes designed to help your shop sell more and run smoother. Here's …

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2 min read
Aug 4, 2026, 12:32:59 PM

How Bike Shops Win in the Era of AI-Powered Search

For most of the last decade, the formula for getting found online was built around the same basic logic: Build a website …

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3 min read
Jul 21, 2026, 4:06:07 PM

From Showroom to Screen: How the Smartest Bike Shops Run a Lean Hybrid Model

For most of the last half-century, the definition of a bike shop was fairly fixed. A retail storefront, ideally with str …

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3 min read
Jun 30, 2026, 2:55:30 PM

Your Last Customer is Your Best Marketing Opportunity

Peak season does something that no ad campaign can replicate. It puts new faces in your shop — first-time riders who jus …

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2 min read
Jun 15, 2026, 11:29:44 AM

Your E-Bike Customer Is Not a Cyclist

Your E-Bike Customer Is Not a Cyclist

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3 min read
May 28, 2026, 4:17:04 PM

Your Next Customer is Already Looking for You

Forty-six percent of all Google searches have local intent. For an independent bike shop, that number cuts both ways. It …

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2 min read
May 19, 2026, 12:08:24 PM

What a Web Manager Does for Your Bike Shop (and Why Most Shops Go Without One)

Most bike shop owners build a website once. They pick a design, add their hours and address, upload some shop photos, an …

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2 min read
Apr 21, 2026, 10:33:39 AM