Around the Workstand: Monthly Marketing Series August

In our Monthly Marketing Series, Mark Still and David Martinez are taking a look at the upcoming month and discussing tips and tactics to plan for holidays, seasonal trends, and a general marketing calendar to help bike shops stay ahead of the game and ready to capture sales.

This month, we plan for August 2026.

End of Summer Clearance Sale - The Tour de France is over, and summer is winding down.  For some retailers, invoices for big orders are due, and there is a need to turn some slow-moving inventory into cash. Fall is just around the corner, and now is the time to sell off spring/summer apparel to make way for fall/winter apparel.

Check out the episode for more action items and planning insights!