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What a Business Investor Saw That Some Bike Insiders Might Miss
In the spring of 2024, while a lot of people in the bike industry were still working through the hangover of the post-pa …
Your Last Customer is Your Best Marketing Opportunity
Peak season does something that no ad campaign can replicate. It puts new faces in your shop — first-time riders who jus …
How AI Is Changing Local Bike Shops
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer …
Your Inventory Is Your Best Salesperson — It Just Needs to Show Up Online
Ask any experienced shop owner what separates a good sales interaction from a great one and the answer is almost always …
Your Next Customer is Already Looking for You
Forty-six percent of all Google searches have local intent. For an independent bike shop, that number cuts both ways. It …
Out of Stock Doesn't Have to Mean Out of the Running.
A customer lands on your site looking for a specific jersey. Luckily, you have the brand and the style but, you don’t ha …
What a Web Manager Does for Your Bike Shop (and Why Most Shops Go Without One)
Most bike shop owners build a website once. They pick a design, add their hours and address, upload some shop photos, an …
