Monthly Marketing Planning for November 2026

The team is back with another marketing episode! Daylight saving time ends on November 1, and the earlier sunsets give shops a natural reason to put bike lights and reflective gear at the front of the store.

This month’s episode starts there and works through the rest of the season: holiday planning that stays flexible, promotions that go beyond percentage discounts, the key shopping dates from Thanksgiving rides through Cyber Monday, and gift guides built around products your shop stands behind. We also look at the quieter weeks after the holidays and some low-risk ways to test new ideas in January.

We would like to hear what has worked in your shop, since the best ideas often come from trying something small and seeing how customers respond.

Watch on YouTube below or listen wherever you get your pods.