Workstand Blog

Holiday 2023 Marketing Content

By Julie Walsh

WS_BLOG-MarketingUpdate-Dec23_670x445The holidays are here, and shoppers are looking for quality products early this year. Whether you have inventory on sale or just want to spread some cheer, we have tons of great content designed to bring traffic to your site. 

We have an exciting new strategy for this year: a homepage takeover for just $500 that will gear your site toward holiday through the new year. You can set it and forget it - this content will live on the site until your holiday merchandising ends. Step up the SEO with brand new holiday premium content and bundle your savings. Check out our November blog post for even more holiday content included in your subscription.

Want to reach out to local shoppers? We've partnered with The Bike Cooperative on a direct mail project so you can get personal with your customers. For assistance with any holiday marketing, reach out to your designated marketing representative or contact the Client Success Team.

Premium Marketing Content


Cycling Gift Guide

Make holiday shopping easier than ever with a curated cycling gift guide. Customers can browse everything from stocking stuffers to bikes on this page.



Holiday Sale

Show off your deals with this holiday sale page - all premium content includes email and social graphics as well as copy, so you can advertise on multiple platforms.



Cyber Week Deals

The hottest sales day of the year is now the busiest sales week of the year. Cyber Week 2023 is sure to be a significant time for online shopping traffic.


Shop Local For Last-Minute Gifts

Not all customers shop for gifts early. Make their last-minute purchases simpler with a page focused on quality, in-stock gifts from their favorite local bike shop.


Library Content


Last Minute Gifts

This library content is geared toward shoppers looking to pick up gifts for their favorite cyclists ASAP - market your in-stock inventory including bikes,  apparel, children’s gear, and more.


Found in the Page Library under Holidays > Last-Minute Gifts for Cyclists 2023



Shred the Season

It’s snow sports season! Let customers know that you have ski, snowboard, backcountry, or cross-country gear available from quality brands.


Found in the Page Library under Snow Sports > Shred the Season



Boxing Day

Canadian shoppers love to celebrate Boxing Day with great deals. This library content is perfect for cyclists looking to keep the holiday season going.


Found in the Page Library under Holidays > Boxing Day 2023


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing