July 2025 Marketing Content

Summer’s warm enough - don’t sweat over the content on your website this July. We have hot new content designed to draw traffic to your website, whether your customers are all in on road bikes, want to get out and ride ASAP, or are brand-new to cycling. Whatever your flavor this summer, we have the content for you.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.

Library Content

Road Bike Guide

Give shoppers a taste of the Tour de France with this road bike guide. This new content showcases your selection of performance, gravel, and touring road bikes with recommended accessories.

Found in the Page Library under Products > Bicycles > Road Bike Guide 2025

The New Cyclist's Guide To The Perfect Ride

Gear is just one piece of the puzzle for new cyclists - what about maintenance? How about appropriate apparel? These are common questions new riders have when starting out on a bike - give them the right answers with this content.

Found in the Page Library under Seasonal Content > Summer >  The New Cyclist's Guide To The Perfect Ride

Summer Bike Checklist

Help shoppers easily curate their cycling setup this summer - a simple checklist makes grabbing and going for warm weather rides a breeze. 

Found in the Page Library under Seasonal Content > Summer > Summer Bike Checklist

Premium Marketing Content

Road & Gravel Bike Guide (premium)

There’s so much more to road biking than simple city streets. Racing, touring, off-road riding - all these unique riding styles are possible thanks to the lightweight, aerodynamic frames found on road and gravel bikes. Introduce your customers to the world of road & gravel with this premium content. Contact the Client Success Team or your marketing rep to get this SEO-rich premium page on your website.

Road & Gravel Bike Guide (premium)

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.