Workstand Blog

September 2024 Marketing Content

By Julie Walsh

WS_BlogPost_SEPTMarketingUpdate24_670x445-1Fall is fast approaching, but the end of summer doesn't mean the end of riding. If you're clearing out the sales floor for new inventory, try the End of Season Clearance or Labor Day Sale pages. Keep things charged up with electric fitness bike content - whatever your fall flavor might be, we have the content you need.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your desired look and feel?  Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


Library ContentWS_BlogPost_SEPTMarketingUpdate24-EndOfSeasonClearance

Fall Clearance Sale

Summer is on its way out, and many cyclists are eager to embrace the autumn chill by bike. Help shoppers save big with End of Season Clearance content. 

 

Found in the Page Library under Sales & Promotions > Fall Clearance Sale 2024


WS_BlogPost_SEPTMarketingUpdate24-LaborDaySale

Labor Day Sale

Customers are on the hunt for deals during Labor Day Weekend - make it easy for them to score all the bikes and gear they want, all in one place.

 

Found in the Page Library under Sales & Promotions > Labor Day Sale 2024


WS_BlogPost_SEPTMarketingUpdate24-ElectricFitnessBikes

Electric Fitness Bikes

Many cyclists don’t know that you can still get a great workout on an e-bike. Show off your inventory of e-fitness bikes and accessories while educating shoppers on a new way to get fit on a bicycle.

 

Found in the Page Library under Products > Bicycles > Electric Bikes > Electric Fitness Bikes


Premium Marketing Content

WS_BlogPost_SEPTMarketingUpdate24-EndOfSeasonPremium

End of Season Sale

Get the sales floor ready for a new batch of bike inventory with end of summer sale content. This premium content page features key SEO (Search Engine Optimization) phrases designed to draw relevant traffic to your site. Contact the Client Success Team or your marketing rep to get this SEO-rich premium content on your website.

End of Season Clearance (premium)


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

Comments