'Tis the season to optimize your website for the end-of-year ecommerce rush. Shoppers are motivated to secure gifts for the holidays, with an emphasis on finding good deals on quality products. In this guide, you'll learn how Workstand can help you drive more sales and prepare your website for the holidays.
Your guide to holiday ecommerce success
1. Make online shopping easy for customers
Early bird and last-minute shoppers alike prioritize convenience when purchasing online. Gift guides make it easy for cycling enthusiasts to find products their giftees will love, and bright, bold sale content is a great way to drive quick conversions. Take it a step further and revamp your website for the season with a holiday homepage takeover. On the ecommerce side, having your cart turned on and enabling an in-store pickup method is the simplest way to turn casual browsers into customers.
2. Simplify “analysis paralysis” with gift cards
With the holiday shopping season upon us, your customers and their families are trying to figure out what to give their favorite cyclist. Often shoppers find themselves stuck between choices for THE perfect present - we’ve all been there. Giving the gift of choice is an excellent way to cut down on customers’ time trying to pick out products. Make it easier for them with gift cards.
3. Highlight your seasonal services
Remind your customers about all of the services you offer, such as financing, layaway, home delivery, and bike storage to drive in-store traffic and set you apart from your competitors. These options give customers the flexibility they’re looking for when buying products online.
4. Remind shoppers to look locally
The personal touch shoppers get from their favorite local bike shop is what sets IBDs apart. In the age of big box stores and drop shipping, there’s something even more special about purchasing gifts from local businesses during the holidays. The perfect middle ground? Having your Google Local Shopping feed set up, so online shoppers can see your inventory and pick it up from your store the very same day. Get in touch today to set up your Google feed!
5. Stay in touch with with your community
Keeping shoppers up to date with what’s going on in your shop is a great way to retain customers through the holidays and beyond. Take advantage of the email addresses you’ve collected from customers and send out a holiday newsletter - market your products and promotions, highlight special winter hours, and wish them a merry and bright season. There’s no place like a bike shop for the holidays!
6. Leave it to us
There are plenty of ways you can take the pressure off when it comes to holiday marketing. If you’re still feeling slammed, let the Workstand team help. Whether you opt for free library pages or want to upgrade to SEO-rich premium content, we have everything you need to get your site ready for the busy season.
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