Workstand Blog

December 2024 Marketing Content

By Julie Walsh

WS_BlogPost_DECMarketingUpdate24_670x445

The holiday shopping season is here, and customers are eager to find great deals on quality equipment and gear. Getting your holiday content primed now is a great step to ecommerce success - we're prepared to help you finish your year strong.

Want to set and forget your holiday marketing online? Our holiday homepage takeover is designed to optimize your site for end-of-year shopping. For just $500,  this content will live on the site until your holiday merchandising ends. Step up the SEO with brand new holiday premium content and bundle your savings. Check out our November blog post for even more holiday content included in your subscription.


Library ContentWS_BlogPost_DECMarketingUpdate24-ShopLocal

Shop Local For Last-Minute Gifts

Encourage shoppers who haven’t found all the gifts on their list yet to look locally. Make their last-minute purchases simpler with a page focused on quality, in-stock gifts from their favorite local bike shop.

 

Found in the Page Library under Holidays > Shop Local For Last-Minute Gifts 2024


WS_BlogPost_DECMarketingUpdate24-BikeBlowout

Bike Blowout Sale

Customers are extra keen on Cyber Week savings this year. Make it easy for them to score deals on their favorite cycling products with this content.

 

Found in the Page Library under Seasonal Content > Winter >  Big Bike Sale 2025


WS_BlogPost_DECMarketingUpdate24-NewYearNewEBike

New Year, New E-Bike

There’s no time like the start of a brand new year to try something new. Help shoppers find unique ways to explore their resolutions - whether it’s fitness, fun, or utility, e-bikes are the perfect first step to new opportunities.

 

Found in the Page Library under Holidays > New Year, New E-Bike

 


Premium Marketing Content

WS_BlogPost_DECMarketingUpdate24-HolidaySale

Holiday Sale (premium)

Take the stress out of seasonal marketing with holiday sale content. Show off your best deals of the season with this holiday sale page that can stay up all season long. Contact the Client Success Team or your marketing representative to get this content on your website.

Holiday Sale (premium)


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

Comments