Workstand Blog

February 2024 News & Notes

By Barbara Wiesner


Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the February update to learn more. 

Company Updates

Easy to find development release notes 

In the spirit of transparency and helping retailers stay up to date on our development updates, bug fixes, and enhancements we've added an article to our Help Center. Simply search "Release Notes" in the Help Center or bookmark this link to keep an eye on the improvements we're making to your services.

Your ecommerce sales growth questions answered

Workstand was invited to present at a NBDA P2 Group meeting this month. Suzie Livingston - Marketing and Communications Manager, Mark Still - Business Development Partner, Lauren Webb - Agency Director, and Matt Viara - Paid Search Team Manager, talked about ways to improve ecommerce performance. There were some great questions and conversations so Mark and Suzie hit the highlights of that meeting in an Around The Workstand episode. Reach out if we can help answer more questions!

Client Success Updates

How to give your website a refresh to reach your goals

The beginning of the year is always a time of reflection, goal setting, and transformation. It’s a great time to look at your website the same you may be looking at your life, career, fitness etc. Join Suzie and Mark for a conversation about how you can turn your goals into action. 

Drop shipping included in every Professional Website Package

Do you have a Professional Website Package but are not taking advantage of drop shipping from our partners? Your subscription already includes the services and now is a great time to give it a try! Our current partners include: 

  • HLC (US + Canada)
  • J&B (US only)
  • LTP (Canada)
  • QBP (US)
  • Specialized (US)
  • Trek (US)

Reach out to the Success Team to take the next steps and learn more about best practices. Don't have a Professional Package, we have specials available!

Marketing Updates 

Premium campaigns to promote your premium bike shop 

Inspire your new and existing customer with expertly designed campaigns that promote your services, products, and expertise. The Marketing and Partner subscription packages now include one premium campaign each month. 

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email to get rolling.

Check out content from your favorite brands and organizations

Content Updates

Free marketing content

Please let us know if you need brand photography swapped out for free or would like  assistance.

Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog Updates 

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

New Brands


Cycling brands with new items added 

Chris King
Fox Racing
Free Agent
North Shore Billet
Park Tool
Pivot Cycles
SE Bikes
The Shadow Conspiracy
Wahoo Fitness
Whisky Parts Co.
Yeti Cycles

Topics: Client Updates