Workstand Blog

Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the May update to learn more. 

Join us for a look back at April data and sales trends while we share our takeaways and action items for retailers . Email your questions to podcast@workstand.com and we'll address them in the monthly talk with Ryan. 

Summer riding is around the corner

School's out and the temps are heating up. Make sure your website is dialed in and ready to help you capture more sales.

• Complimentary website review
• Marketing Playbook for recommendations

Drop shipping included in every Professional Website Package

Do you have a Professional Website Package but are not taking advantage of drop shipping from our partners? Your subscription already includes the services and now is a great time to give it a try! Our current partners include: 

• HLC (US + Canada)
• J&B (US only)
• LTP (Canada)
• QBP (US)
• Specialized (US)
• Trek (US)

Reach out to the Success Team to take the next steps and learn more about best practices. Don't have a Professional Package, we have specials available!

Marketing Updates 

Summer Direct Mail Promotion Now Live

Captivating marketing is essential for breaking through the noise to capture more business. This is especially important in the competitive environment we're currently in. Our bike shop marketing experts can help! By partnering with the NBDA and The Bike Cooperative, we are able to offer you an excellent direct mail marketing opportunity at an affordable price. Schedule a call with Lauren to learn more. 

Deliver value to your electric bike riders with premium marketing

Not all bike accessories are equal - electric bikes have their own unique versions of popular cycling gear. Inform your customers about the upgrades they can enjoy with e-bike specific accessories. The Marketing and Partner subscription packages now include one premium campaign each month. 

• Electric Bike Essentials Premium Package | Preview Our New Electric Bikes Package
• Premium Content Packages | Available Packages Preview

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. Our homepage takeover is $500. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@workstand.com to get rolling.

Check out content from your favorite brands and organizations

We work closely with many of the brand you carry and organizations you work with to offer complimentary website content. Everything below is live in your page library, please let us know if you need assistance updating your website. 

• QBP + Benno Bikes Sale | Landing Page Preview | Opt-In Form
• BMC Roadmachine | Landing Page Preview
  
• Thomson Bike Tours | Landing Page Preview

Content Updates

Catalog Updates 

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

New Brands

Envo

Cycling brands with new items added 

45NRTH
Assos
Aventon
Bell
Benno E-Bikes
BMC
Burley
CamelBak
Cannondale
Cervelo
Cinelli
Cube
Delta Cycle
Devinci
Dumonde Tech
Electra
Fuji
Gazelle
Giant
Giro
Honey Stinger
Kenda
Kids Ride Shotgun
Kryptonite
Kuat
Leatt
Liv
Maxxis
Mons Royale
MSW
OneUp
Orange Sport
Park Tool
Pearl Izumi
Salsa
Shimano
Smith
Specialized
Sram
Thule
Transition
Trek
Troy Lee Designs
Wolf Tooth Components
Yamaha
Yeti Cycles