Workstand Blog

Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the October update to learn more.

If closing out 2024 sales well is on your to-do list, now is the time to start implementing holiday marketing for your bicycle shop. We have resources, we have support, and Suzie and Mark are here to help.

Client Success Updates

Send text messages from your Workstand admin

Text message your customers directly from your Workstand account with our new Conversations SMS service. Conversations is seamlessly integrated into Work Orders and will soon be available in your Sales feature. Request personalized setup today to be ready for the upcoming holiday selling season!

SMS messaging features are included with every Professional package at no extra charge. All subscribers have free access through March of next year. After the promotional period, Conversations will be $49/mo for Local, Lite, and Retail clients.

Marketing Updates 

Holiday homepage takeover and Premium Theme now available

‘Tis the season to dial in for the holidays - now is the perfect time to get your site ready for savvy shoppers looking to buy gifts early. We make it easy with our beautiful and easy to shop Holiday Homepage Takeover for only $500. Our specialized marketing solutions for bike shops help convert casual visitors into loyal customers. 

Want to make this Homepage Takeover your website theme? For $1499, we'll turn this content into your Premium Theme. You can get a unique look and feel along with the tools to update your site for a cohesive, expertly designed style.

• Informative and easy to shop homepage
• Coordinated header, footer, and location pages
• Style guide

Holiday premium marketing

Whether you’re planning to run Cyber Week deals or want to give customers a head start on holiday purchases, we have the content you need to make this season great. The Marketing and Partner subscription packages now include one premium campaign each month. 

• Holiday Gift Guide Premium Package | Preview Our Holiday Gift Guide Package
• Cyber Week Sale Premium Package | Preview Our Cyber Week Sale Package
• Holiday Sale Premium Package | Preview Our Holiday Sale Package

Each premium content package is $400 or you can bundle all three for $975 (if you are not already an a Marketing or Maintenance client) and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@workstand.com to get rolling.

Check out content from your favorite brands and organizations

We work closely with many of the brand you carry and organizations you work with to offer complimentary website content. Everything below is live in your page library, please let us know if you need assistance updating your website. 

• Specialized Holiday 2024 | Landing Page Preview | Opt In Form
• Upway E-Bike Trade-In Program | Landing Page Preview | Opt In Form
• Specialized Vado SL | Homepage Banner Preview  | Live in your Page Library
• Santa Cruz Vala | Landing Page Preview | Opt In Form

Content Updates

Catalog Updates 

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

Cycling brands with new items added 

100%
All-City
Atomic
Aventon
Benno Bikes
Biria
Bivo
Box Components
BMC
BULLS
Burton
Cane Creek
Cannondale
Castelli
Chris King
Clif Bar
Continental
CoPilot
Craft
Dalbello
CamelBak
Darn Tough
Day 6 Bicycles
Denago
Devinci
Diamondback
DT Swiss
Electra
Ergon
Feedback Sports
Fidlock
Five Ten
Fizik
Fox Racing
Garmin
Gazelle
Giant
Hand Up Gloves
Haro
Honey Stinger
GT Bicycles
Ibis
K2
Kali Protectives
Kryptonite
Lazer
Lezyne
Linus
Liv
Marin
Marker
Maxxis
Mons Royale
M1-Sporttechnik
Norco
Nordica
Odyssey
OneUp Components
Orbea
Osprey
Park Tool
Patagonia
Pinarello
Pivot
POC Cycling
Rapha
Redline
Retrospec
Rossignol
Roval
Salomon
Salsa
Santa Cruz
Serfas
Sidi
Smith Optics
Sombrio
Specialized
SRAM
SUGOI
Surly
Teravail
Tifosi
Thule
Trek
Troxus
Volkl
White Lightning
Yakima
Yeti
Yuba