Workstand Blog

February 2023 News & Notes

By Barbara Wiesner


Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the February update to learn more. 

Company Updates

Integrated brands and suppliers

Please review our current list of integration partners. If there are industry partners you’d like to see integrated with your website, please have them reach out to

Refer a friend to get a free month of SmartEtailing

Do you know of another bike shop who could benefit from having a SmartEtailing website? Send them our way for the chance to get a credit on your SmartEtailing account. Simply fill out the form with their contact info and we'll reach out to see if our services would be a good fit for their business.

Migrate to the new Discounts tool

We've updated the tools used to create discounts on your SmartEtailing website. If you have not upgraded to the new enhancement yet, you'll need to migrate your existing discounts by March 15th. Please follow the simple steps outlined in our video to get started.

Client Success Updates

Lightspeed location exclusion 

We have enhanced our Lightspeed integration to allow multi-location retailers to excluded locations or warehouses from sync. To update, simply navigate to your Lightspeed settings in Site Manager and de-selection a chosen location from sync. 

Position yourself for success this Spring

From accessibility reviews to help turning on your shopping cart, our Success Team would love to help you have a more effective website with a complimentary review. Simply fill out our form and we'll be in touch with our suggestions. 

Marketing Updates 

Help riders find your Spring savings

Your customers have been looking forward to Spring riding. Make sure you position yourself to be their shopping destination this season. We've created two Spring Sale Premium Content packages to connect your riders with your best deals.

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email to get rolling.

Content Updates

Free marketing content

New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.

IMBDA more trails close to home - website content

We've partnered with IMBA to create digital marketing content to encourage your local riders to get involved in trail advocacy and learn how IMBA can help them get more trails close to home.

The new content is live in the Page Library in the Community folder > IMBA 2023.

Need help installing new content? Reach out to our Client Success team for assistance. 

Topics: Client Updates