Workstand Blog

December 2023 News & Notes

By Barbara Wiesner

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Read the latest updates from all the teams and departments at Workstand. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible. Check out the December update to learn more. 

Company Updates

Wishing you happy holidays and a wonderful new year

As we wrap up another year, we want to take a moment to express our gratitude for trusting us with your business. Almost 25 years ago we launched SmartEtailing and asked retailers to take the leap with us to grow their business and change how local bike shops serve their customers and reach new ones. We wouldn't be the company we are today, investing in new commerce software and expanding and enhancing our services without you. Your success is our only business. Cheers to you and yours. 

Client Success Updates

Limiting fraud

The holidays are here and it's more important than ever to be vigilant about fraud. Please take some time to refresh yourself and your team on the tactics to limiting fraudulent orders

Holiday support availability

We will have support staff available on Friday 12/22 and Friday 12/29 from 8 am to 5 pm mountain time but we will be spending Christmas and New Year's Day with our families and loved ones.

Marketing Updates 

Inspire your customers to ride more in 2024

Inspire your customers to ignite their flame for riding and encourage new riders to explore bikes and all the joy they bring.

Each premium content package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@workstand.com to get rolling.

Content Updates

Free marketing content

We have a wide variety of complimentary holiday content live in the page library in the Holidays folder. Please let us know if you need brand photography swapped out for free or would like  assistance.

 
Need help installing new content? Reach out to our Client Success team for assistance. 

Catalog Updates 

Our Catalog Team works closely with the brands you carry to ensure you can display up-to-date products on your website. Please reach out on our form to request additional brands and help put our team in touch with your contacts. Check out the brands we've added over the past 30 days - 

Snow sports brands with new items added

K2
Headsweats
Halo Headband
Nordica
Fox Racing
Salomon
Burton
Rossignol
POC
Dalbello

Cycling brands with new items added 

Bontrager
Norco
Giant
Cinelli
Santa Cruz
Juliana
Salsa
Toko
Trek
CADEX
MRP
45NRTH
Specialized
FOX
Giro
Orbea
Cannondale
Bell
Pinarello
Surly
Ritchey
Deuter
SixSixOne
Nutcase
Headsweats
Magura
Pace Sportswear
SpeedSleev
Tioga
Velo Orange
Leatt
VeloToze
Halo Headband
Restrap
Save Our Soles
Columbus
DHDwear
Snek
Liv
Wolf Tooth
Fox Racing
Electra
Chris King
Momentum
Shimano
FSA
TRP
Aztec
e*thirteen
Gates Carbon Drive
Hope
Renthal
Rotor
SunRace
Alligator
Blackspire
Genetic
Interloc Racing Design
Pake
Praxis Works
Vuelta
Yokozuna
absoluteBLACK
OneUp Components
Ciclovation
Leonardi
Garmin
Yeti Cycles
Velotric

Topics: Client Updates

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