Workstand Blog

March 2023 Marketing Content

By Julie Walsh

SE_BLOG_MarchMktgUpdate23-670x445The sweet smell of spring marks the perfect time to refresh your website with new content. Customers are ready to shake off the winter and get outside to ride. We've got you covered with spring-centric content that's sure to make your website bloom.

Help them get inspired with spring-forward marketing ideas like planning for weekend adventures. Clear out unwanted inventory with a spring sale and encourage customers to shop locally, whether it's online or in-store. 

Our team is always here to help with your site’s content, whether you opt for free library pages or want to customize your content. Reach out to the client success team or your designated marketing representative with any questions.


Spring Sale

Out with the old, in with the new - sell last year’s bikes and make way for new inventory with a spring sale. Discounted bikes, apparel, and gear will set your customers up for an amazing riding season.

Found in the Page Library under Sale & Promotions > Spring Sale 2023


Car Racks/Plan For Summer

Summer is just around the corner. Inspire your customers to seek out adventures on new paths - now is the best time to plan out summertime trips. No horizon is too far with the convenience of a car rack.

Found in the Page Library under Seasonal Content > Summer >  Plan Your Summer By Bike


Shop Local

The winter chill is nearly gone, and warmer days mean the end of cycling hibernation. Encourage shoppers to stretch their legs and take a trip to their favorite local bike shop to suit up for spring.

Found in the Page Library under Seasonal Content > Spring > Shop Locally This Spring

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing