Ryan Atkinson

Ryan Atkinson

Ryan Atkinson has worked in the bicycle industry since 1994, traveling the path from bicycle assembler to brand manager, before becoming a business leader in the field of marketing for independent bicycle retailers. He is President and Co-Owner of SmartEtailing, working to nurture the health and growth of the IBD channel through effective marketing and software solutions.

Posts by Ryan Atkinson

Benefits of Loyalty marketing right NOW

The evolving market conditions are clear. Organic demand from new bike buyers is waning. Certain categories are over-inv …

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3 min read
Jul 19, 2022 10:56:08 AM

Ride For Women & Girls

SmartEtailing is proud to partner with World Bicycle Relief in their 2022 Pedal to Empower event. Together we can help g …

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1 min read
May 13, 2022 10:51:56 AM

Personalized Online Selling

As retail changes, you are challenged to deliver a high quality local bike shop experience to your customers - even when …

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2 min read
Mar 4, 2022 7:54:57 AM

Change in the Bike Industry

This week, one of the largest and most respected brands in the IBD channel announced that they will begin shipping mostl …

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4 min read
Jan 28, 2022 11:03:06 AM

New Loyalty + Performance Packages

SmartEtailing's new Retail Toolkit software is designed to help independent local bike shops like yours build a better b …

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2 min read
Jan 11, 2022 8:14:56 AM

NEW TaxJar Integration Now Available

SmartEtailing websites are now easier to configure, collect sales tax precisely, and provide consumers with a better sho …

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2 min read
Nov 9, 2021 3:32:44 PM

New Supplier Fulfillment Integration with HLC

HLC has connected their popular Doorstep Delivery program with SmartEtailing's Supplier Fulfillment service to offer dro …

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2 min read
Nov 2, 2021 7:35:37 AM

Unlock Your Online Cash Register

Bike shops count on SmartEtailing as a trusted website provider. Our unmatched cycling catalog, industry-specific integr …

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4 min read
Jul 20, 2021 10:05:16 AM