Removing Model Years to Improve Shopping Experience

The cycling industry is rapidly moving away from using model years on products. At SmartEtailing, we are removing model years from website display settings to align with this change.

Removing model years allows brands and retailers to better plan availability and control inventory. It helps retailers maximize margins because there is less pressure to discount aging product. Traditionally in the bike industry, when model years changed, retailers experience a reduction in inventory value and incur significant margin risk.