Workstand Blog

October 2024 Marketing Content

By Julie Walsh

WS_BlogPost_OCTMarketingUpdate24_670x445Ready to start leaf peeping by bike? Customers are looking forward to gorgeous fall rides, but the holiday season is right around the corner. Dial your website in with autumn content and start prepping for holiday merchandising by scheduling content ahead of time. Make your website their first stop for all things cycling with the right digital marketing content.

Looking for something more custom that fits your shop’s brand? Our team is happy to help create custom designs for any marketing you might need.  Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


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Cycling Gift Guide

It’s never too early to start thinking about holiday gifts. Whether you’re ready to send it on holiday marketing, or just want to get content ready for the season, this page is primed for gift merchandising.

 

Found in the Page Library under Seasonal Content > Winter > Cycling Gift Guide 2024


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Enjoy Fall By Bike

Feeling fall? Amp up the excitement for cool-weather cycling with this fall riding content. Showcase your fall bikes, accessories, and gear on this page.

 

Found in the Page Library under Seasonal Content > Fall >  Enjoy Fall By Bike


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How To: carry groceries (and more) on your e-bike 

Electric bikes are the ultimate do-it-all form of transportation - show your shoppers just how easy it is to turn their e-bike into a cargo-carrying workhorse with this content.

 

Found in the Page Library under Products > Bicycles > Electric Bikes > Electric Bikes: Haul It All


Premium Marketing Content

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Cycling Gift Guide

Finding the perfect present for the special cyclists in your life can be a challenge. Simplify things for your customers with a gift guide geared towards bike lovers - this premium content showcases your quality products while emphasizing the importance of shopping locally for the holidays. Contact the Client Success Team or your marketing representative to get this content on your website.

Cycling Gift Guide (premium)


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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