Workstand Blog

May 2024 Marketing Content

By Julie Walsh

WS_BlogPost_MAYMarketingUpdate24_670x445Summer is right around the corner, and it's time to prepare your site for the busy season. Celebrate National Bike Month all throughout May, promote cycling gifts for grads or Mother's Day, welcome the warmth with a Memorial Day Sale, or educate shoppers on e-bike battery recycling. However you’d like to kick off the summer, we have all the content you need for a strong start.

Our team is always here to help with your site's content, whether you opt for free library pages or want to customize your content. Reach out to the Client Success Team or your designated marketing representative with any questions.

Library ContentWS_BlogPost_MAYMarketingUpdate24_MemorialDay

Memorial Day Sale

There’s no better time to promote sale inventory than Memorial Day Weekend. Cycling enthusiasts are on the hunt for great deals - show off your best discounts with this sale content.


Found in the Page Library under Holidays > Memorial Day Deals


National Bike Month

National Bike Month is here again! Celebrate cycling all month long with content geared towards fun, safe riding for burgeoning cyclists and long-time enthusiasts alike.


Found in the Page Library under Seasonal Content > Spring > May Is National Bike Month 2024


Mother's Day

Give your customers gift ideas for Mother's Day - there's no better way to celebrate the special ladies in our lives than with the gift of cycling. Merchandise women’s bikes, apparel, and gear, or simplify their shopping experience with a gift card.


Found in the Page Library under Holidays > Mother's Day Gift Guide 2024



Congrats, grads! Anyone who’s celebrating their favorite graduates this summer knows that the best gift is the one that keeps on giving. Bikes, cycling gear, and accessories are the perfect way to give any grad a head start.


Found in the Page Library under Seasonal Content > Spring > Cycling Gifts For Graduates


E-Bike Battery Recycling

We’ve partnered with PeopleForBikes on this durable content designed to educate e-bike riders on how to handle old electric bike batteries. Help your shoppers learn how to dispose of e-bike waste safely and conscientiously so they can ride confidently.


Found in the Page Library under Services > E-Bike Battery Recycling

Premium Marketing Content


Electric Bike Essentials

Not all bike accessories are equal - electric bikes have their own unique versions of popular cycling gear. Inform your customers about the upgrades they can enjoy with e-bike specific accessories. Contact the Client Success Team or your marketing rep to get this premium content on your website today.

Electric Bike Essentials

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing