Workstand Blog

June 2024 Marketing Content

By Julie Walsh

WS_BlogPost_JUNMarketingUpdate24_670x445Summer is here, and the riding season is in full swing. We have all the content you'll need to get shoppers excited for warm weather biking. Give customers ideas for Father’s Day gifts, promote summer sales, or highlight the fun of electric mountain bikes. Any way you want to sink into summer, we have the content for you.

Our team is always here to help with your site's content, whether you opt for free library pages or want to customize your content. Reach out to the Client Success Team or your designated marketing representative with any questions.

Library ContentWS_BlogPost_JUNMarketingUpdate24_SummerSale

Summer Sale

Promote your sale inventory with this content. This page features everything from electric bikes to cycling gear to get shoppers ready for riding at great prices.


Found in the Page Library under Sales and Promotions > Summer Sale 2024


Father's Day

Finding the perfect gift for Dad can be a struggle - make it easy for your customers to find the perfect present for Father’s Day. When in doubt, everyone loves a brand new bike!


Found in the Page Library under Holidays > Father's Day Gift Guide 2024


Electric Mountain Bikes

Offer up a new way to tear up the trails with this electric mountain bike content. From amped-up e-MTBs to all the best accessories, this page will inspire riders to electrify their ride.


Found in the Page Library under Products > Bicycles > Electric Bikes > Electric Mountain Bikes


BMX Bikes

Bump your BMX bikes with this content. Highlight the styles riders can try with different bikes, and help customers style out with gear to match.


Found in the Page Library under Products > Bicycles > BMX Bikes: Live to Ride. Ride to Live.


National Bike Month (Canada)

Canadians, it’s your turn to celebrate National Bike Month all June long! This content is geared towards fun, safe riding for burgeoning cyclists and long-time enthusiasts alike.


Found in the Page Library under Seasonal Content > Summer > June Is National Bike Month 2024 - Canada


Pride 2024 (Homepage graphic only)

Happy Pride Month! Salute all cyclists this June with this homepage graphic, or leave it up all year to emphasize inclusivity in the cycling community.


Found in the Page Library under Seasonal Content > Summer > Pride 2024 (Homepage graphic only)

Premium Marketing Content


Summer Sale

Sweeten your sales with this Summer Sale premium page. Highlighting the hottest bikes, apparel, and gear of the season, this content is the perfect for  stepping up the stoke factor. Contact the Client Success Team or your marketing rep to get this premium content on your website today.

Sink Into Summer Sale

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing