Workstand Blog

January 2024 Marketing Content

By Julie Walsh

WS_BLOG-MarketingUpdate-Jan24_670x445The promise of a fresh start is in the air. 2024 is an exciting year for the cycling community, with more people exploring the fun of electric bikes than ever before. Get your website ready for the new year with the latest content designed to inspire cyclists and market your products.

Our team is always here to help with your site’s content, whether you opt for free library pages or want something more custom. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.

Library ContentWS_thumbnail-MarketingUpdate-Jan24_MakeResolution

Make A Resolution You'll Want To Keep

Encourage shoppers to embrace the new year by bike. Inspire cyclists of all skill levels to try new things, spend more time with friends, and have more adventures on two wheels in 2024.


Found in the Page Library under Seasonal Content > Winter > Make A Resolution You'll Want To Keep 2024


Winter Clearance Event

Get the sales floor ready for next year’s inventory with clearance sale content. Shoppers are still looking for discounts even after the holidays -.let them browse your on-sale bikes and pick out great apparel and accessories in one place.


Found in the Page Library under Sales & Promotions > Winter Clearance Event 2024


Ski + Snowboard Winter Gear

‘Tis the season for shredding pow. Market your winter outerwear, clothing, and accessories for skiers and snowboarders alike with this page.


Found in the Page Library under Snow Sports Content > Snow Gear


Electric Bikes By Class

Electric bikes are more popular than ever in 2024, but many shoppers aren’t familiar with the different kinds that are available. This durable content is designed to educate shoppers about electric bikes while helping them pick the right one.


Found in the Page Library under Products > Bicycles > Electric Bikes > Electric Bikes By Class

Premium Marketing Content


Happy New Year!

Ring in the new year with SEO-rich content that celebrates cycling and motivates customers to create new goals. For $400, this premium content includes email and social graphics as well as copy for you to use across platforms. Get in touch with your marketing rep or the Client Success Team to get this page on your website. 

Happy New Year!

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing