April 2026 Marketing Content

The spring riding season is here, and April is a great time to refresh your website with content that helps customers get excited about riding again. Add these pages from the Page Library to highlight new gear, guide shoppers toward their next bike, and encourage upgrades that keep riders rolling all season long.

Looking for something more custom to fit your shop’s unique style? Our team is always here to help with creating the perfect content for you. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.

Library Content

How To Choose Your New Bike

Help customers narrow down their options with an interactive guide that walks them through different riding styles and bike types. When shoppers understand how and where they want to ride, it becomes much easier to match them with the right bike and get them excited about their next purchase.

Found in the Page Library under Products > Bicycles > How To Choose Your New Bike

How To Trade-In Your Used Bike & Upgrade 

Spring is prime upgrade season. This page encourages riders to bring in their current bike, explore trade-in options, and discover how easy it can be to move up to a newer model.

Found in the Page Library under Services >  Trade In & Trade Up

New Spring Apparel 

Warmer weather means customers are looking for fresh gear. Use this page to showcase lightweight jerseys, shorts, and accessories that keep riders comfortable while they log more miles this season.

Found in the Page Library under Seasonal Content > Spring > Spring Cycling Apparel

Premium Marketing Content

Bike Buying Guide & FAQs (premium) 

Give shoppers the confidence to buy with a comprehensive guide that answers common questions about bike types, features, and fit. Detailed buying resources help customers feel informed before they visit your shop and make it easier for them to commit to their next ride. Reach out to the Client Success Team or your marketing representative to get this premium page added to your website.

Bike Buying Guide & FAQs (premium)

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.