Happy New Year! 2025 is finally here, and the brand new year brings excitement throughout the cycling community. Customers are eager to fulfill their New Year's resolutions with fitness. Get ahead of the pack by prepping your website with the right content geared towards getting customers on a new bike. Offer customers a clean slate with new winter gear, clear out last year's bikes & gear with a winter clearance sale, and get ready for a great 2025.
Our team is always here to help with your site’s content, whether you opt for free library pages or want something more custom. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.
Library Content
Happy New Year 2025
It’s not about the destination, it’s about the journey on two wheels. Help your shoppers celebrate all they accomplished last year and inspire new cycling goals with this page.
Found in the Page Library under Holidays > Happy New Year 2025
Workout Whenever
When the weather outside is frightful, there are still great options for staying fit by bike. Help your shoppers stick to their resolutions and introduce them to the fun of indoor bike trainers.
Found in the Page Library under Seasonal Content > Winter > Workout Whenever With An Indoor Bike Trainer
Winter Clearance Event
Clear out your 2024 inventory and get the sales floor ready for 2025 with clearance sale content. Shoppers are still looking for discounts even after the holidays - let them browse your on-sale bikes and pick out great apparel and accessories in one place.
Found in the Page Library under Seasonal Content > Winter > Winter Clearance Event 2025
Premium Marketing Content
Pedal Into Winter Wellness (premium)
The new year always brings the promise of a fresh start in fitness. Encourage your shoppers to embrace wellness by bike, whether it’s on an indoor trainer, biking through the snow, or simply layering up with the right gear to enjoy the bracing air. Contact the Client Success Team or your marketing representative to get this content on your website.
Pedal Into Winter Wellness (premium)
Snow Sports 2025 (premium)
Shops that have a seasonal swap from bikes to snow sports, this is the page for you. This content promotes the ski, snowboard, and touring gear that you have in stock, and highlights snow-specific services like boot fitting, rentals, and snow tuning. You can use this page as a homepage during the winter season, or have it live on your website year around for shoppers who just can’t wait to hit the slopes. Contact the Client Success Team or your marketing representative to get this content on your website.
Refresh Your Homepage
Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.
Step One: Find Your Content
To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.
Step Two: Import Your Page
Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.
Step Three: Add the Highlight to Your Home Page
Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.
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