Workstand Blog

April 2024 Marketing Content

By Julie Walsh

WS_BlogPost_APRMarketingUpdate24_670x445Embrace the fresh air and get your customers thinking about the cycling adventures they'll have this spring. The weather is turning, and shoppers are ready to spend the spring on two wheels, whether it’s with the whole family, on a cushy electric cruiser, or on a brand-new bike at a discounted price. We have all the content you need to get your customers thinking about riding this spring.

Our team is always here to help with your site's content, whether you opt for free library pages or want to customize your content. Reach out to the Client Success Team or your designated marketing representative with any questions.

Library ContentWS_BlogPost_APRMarketingUpdate24-FlashSale

Flash Sale

Clear out last year’s bike inventory and make room on the floor for new models. Drop a flash sale on your customers to generate excitement about limited-time deals. 


Found in the Page Library under Sales & Promotions > Flash Sale | Don't Miss These Deals!


Kids' Bikes

My, how they grow! Elevate the excitement with a selection of new bikes for little rippers. Showcase your stock of everything from balance bikes to tween rides with this Kids’ Bikes page. 


Found in the Page Library under Products > Bicycles > Safe & Stylish Kids' Bikes


Electric Cruiser Bikes

There’s an electric bike out there for everyone: introduce your customers to the easy-breezy comfort of e-cruiser bikes with gear to match.


Found in the Page Library under Products > Bicycles > Electric Bikes > Electric Cruiser Bikes

Premium Marketing Content


Spring Sale

Stand out this sale season with this page that’s sure to captivate savvy shoppers. Whether you’re having a storewide blowout or want to give the deets on your deals, this premium content page’s design screams “spring savings!” Get in touch with your marketing rep or the Client Success Team to get this page on your website.

Spring Sale

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing