Workstand Blog

March 2024 Marketing Content

By Julie Walsh

WS_BLOG-MarketingUpdate-Mar24_670x445Spring into action before the riding season kicks off with fresh-cut content for your website. Whether you're clearing out the cobwebs with a sale,  hope to welcome riders to electric bikes, or want to celebrate spring with welcoming content, we have everything you need to get your site ready.

Looking for something more custom to fit your shop’s unique style? Our team is always here to help with creating the perfect content for you. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content. 

Library ContentWS_thumbnail-MarketingUpdate-Mar24_SpringSale

Spring Sale

Spring cleaning starts with clearing out old inventory - get the sales floor ready for fresh new products with this sale content.


Found in the Page Library under Sales & Promotions > Spring Sale 2024


Spring Is Here

Sunshine, cycling, and brand new gear are the perfect ingredients for a great riding season. Help your shoppers pick out the right apparel and accessories for spring.


Found in the Page Library under Seasonal Content > Spring > Cycling In Bloom


International Women's Day (March 8)

Happy International Women’s Day! Celebrate the women in your cycling community with this page, designed to merchandise women’s and gender-neutral gear. 


Found in the Page Library under Community > International Women's Day 2024


Your Guide to Safe Electric Bike Riding 

Electric bikes are extra fun, especially when you’re prepped with the right information. Use this page to inform customers about how to ride an electric bike confidently and safely.


Found in the Page Library under Products > Bicycles > Electric Bikes > Your Guide to Safe Electric Bike Riding


All Bodies On Bikes

We’ve partnered with All Bodies On Bikes to highlight the importance of inclusivity in cycling. This durable page is designed to educate, uplift, and promote the movement - anyone who wants to ride a bike should be able to!


Found in the Page Library under Community > All Bodies On Bikes

Premium Marketing Content


Electric Bike Guide

Help your customers find the e-bike of their dreams with this Electric Bike Guide. We have versions from top electric bike brands like Trek, Specialized, Giant, Aventon, and Cannondale. For $400, this premium content includes email and social graphics as well as copy for you to use across platforms. Get in touch with your marketing rep or the Client Success Team to get this page on your website.

Electric Bike Guide


Do More With Your Bike

Inspire shoppers to do more with the bike they already have - this SEO-rich page is designed to motivate cyclists looking for new avenues to explore the cycling world. Get in touch with your marketing rep or the Client Success Team to get this page on your website.

Do More With Your Bike

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing