Spring is coming...

Spring is coming to your bike shop. How is your product mix in-store and online?

As we approach spring 2026, thinking about the product mix in-store and online can make a huge difference in the success of a local bike shop as prime riding weather returns to many parts of North America.

What are your potential customers searching for online? What would they buy with that new bike if only you had it in stock and in front of them before all of the excitement of new bike day fades? When is it wise to hold a full size run, and when should you experiment with one or two of something?

Pro tip: Helmets on test rides. First of all, should be mandatory for all of the liability reasons. Second, all helmets used for test rides should be nice, new, and clean. They should be helmets that you want to sell more of. Why? Listen and find out, then let us know your approach to inventory strategy this year.

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Be sure to ask your questions in the comments so we can answer them in a future episode. You can also email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you. 

Find us on LinkedIn:

Mark Still, Business Development - / rmarkstill

David Martinez - Key Accounts Advisor - / david-martinez-52413320a

If you're a current Workstand website client with questions about any topics we discussed or about your website, email mark.s@workstand.com or call 303-527-0676 x 117. If you are not currently a Workstand website client with questions about how our programs work, email info@workstand.com, and we'll gladly show you around.