S-Fulfillment Now Available

Specialized Bicycles has released an exciting new integration with the SmartEtailing Supplier Fulfillment service. Local bike shops can unlock even more sales growth potential from the Specialized brand.

Authorized Specialized retailers in the US market can sell qualifying Specialized, S-Works, and Roval equipment online for Specialized to drop ship directly to your customer.

Benefits include:

• Riders get gear faster

• Reduced order management time

• Fewer special orders

• Simplified logistics

Who is eligible? 

• All Specialized retailers who have executed a Specialized Selling Addendum and are on SmartEtailing’s Professional Website package are eligible. 

  • Retailers are also required to have their shopping cart turned on, shipping enabled, and Specialized Supplier Sync configured. If retailers need help configuring their settings, please refer them to our Client Success Team. 

What products are eligible? 

• All Specialized, S-Works, and Roval equipment SKUs are available to be drop shipped (excluding most bikes and Turbo batteries). 

• Additional items that qualify for drop ship include framesets (excluding Turbo framesets), Riprock Coaster bikes, Hotwalks, and the Jett line of bikes.

What is the cost?

• There is no additional fee paid to Specialized for each online order you choose to fulfill via drop ship. The retailer will be responsible for covering shipping costs which can be charged to the customer at checkout.

• If the retailer has another fulfillment partner enabled, there is no additional fee. 

• If the retailer is enabling fulfillment for the first time, SmartEtailing is waiving the set up fee ($90) and 2 months of the $35 service fee.

How does the retailer set up S-Fulfillment?

1. Get approval from Specialized

2. Reach out to theSuccess Team, and we will help you get set up with Supplier Fulfillment. There are some technical pieces on our end to take care of. 

3. Run a test order through each partner to make sure everything works as intended, and you are familiar with the process

Once enabled, here’s how the process works: 

• Rider buys Specialized gear on YOUR website

• Login to your SmartEtailing website to process the order

• Select “Request Specialized Fulfillment”

• SmartEtailing transmits the order request to Specialized

• Specialized ships the order to the rider

• Specialized sends confirmation and tracking number to SmartEtailing