Workstand Blog

Up Next is our new video podcast where Ryan Atkinson, Suzie Livingston, and Mark Still from SmartEtailing discuss topics pertinent to our bicycle retail clients, industry suppliers and brands, and service providers in the cycling industry.

Before the COVID-19 pandemic, impromptu gatherings around a table or a desk in our office were the norm. Now that we're all working remotely, we have to work a little harder to make those moments happen and that's where this podcast comes in. Short and to the point, we hope to bring valuable information and insights to those involved in bicycle retail, e-commerce, and the supply chain.

In this episode, we find our way into talking about loyalty marketing too. What is a retailer to do when they can't get enough product to sell and anything and everything bike-related has demand that far outstrips supply? There's more to it than what happens today. Astute retailers are marketing for tomorrow, for next month, and next year to ensure all of these new bike riders become their lifetime customers.

Have a topic in mind for Up Next?

We'd love to hear your input. Simply comment here or on the video and we'll see what we can do!