October 2025 Marketing Content

3 min read
Sep 24, 2025 9:00:00 AM

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Ready to soak in the fall colors from the saddle? While customers are eager for crisp autumn rides, the holiday rush is just around the corner. Refresh your website with seasonal content now and get a head start on holiday merchandising by scheduling campaigns in advance. With the right digital marketing in place, your site can become every rider’s go-to destination.

Want something that truly reflects your shop’s unique brand? Our team can create custom designs tailored to your marketing needs. Contact our support team or your marketing account representative—we’d love to help you boost sales both online and in-store.


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Shop Local / Gift Guide 

It’s never too early to start planning for holiday gift shopping. Whether you’re ready to go all-in on holiday marketing or just want to get a head start on seasonal content, this page is set up to make gift merchandising easy.

Found in the Page Library under Holidays > Gift Guide For Cyclists 2025


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Suit Up For Snow SZN

Highlight your ski and snow gear with this winter sports content. From boots and boards to goggles and helmets, this page is ideal for shops gearing up for the season.

Found in the Page Library under Snow Sport Content >  Suit Up For Snow SZN


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Amplify Your Ride

Help shoppers identify the e-bike they need for their riding style. This content highlights different styles of electric bikes, so customers can pick the perfect way to amplify their ride. 

Found in the Page Library under Products > Bicycles > Electric Bikes > Amplify Your Ride


Premium Marketing Content

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Snow Gear 25/26 (premium)

Ramp up the stoke for snow SZN with this premium content. If you swap to ski during the winter months, this page is the perfect piece of durable content to last you throughout the season. Whether you’re hoping to highlight equipment, promote ski services, or generate excitement about snow sports, this page is ready to shred.

Snow Gear 25/26 (premium)

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Cycling Gift Guide (premium)

Finding the perfect gift for the cyclist in your life isn’t always easy. Make holiday shopping simpler for your customers with a gift guide made for bike lovers—this premium content highlights your best products while encouraging shoppers to support their local bike shop.

Cycling Gift Guide (premium)

Reach out to the Client Success Team or your marketing representative to get either of these premium pages added to your website.


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

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