How AI Is Changing Local Bike Shops

Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer behavior, shopping, and the continued (growing even) advantage of local retail.

LLMs like OpenAI, Claude, Gemini, Grok, and others aren't magic, and they aren't creative. They certainly don't produce unique content or answers. In fact, they are the opposite of 'unique'. More like a cover band than an original artist, but they can help answer complicated questions, and they are very good at dealing with large amounts of data and predicting the responses we're all looking for.

Remember bike magazines? Mountain Bike Action, Velonews, that's how we used to learn about new products. Then came blogs and Google search. Well, now it's AI and LLMs, and the more relevant content bike shops have on their website, the more likely they are to be referenced in product discovery. 

Take a "grok" below or wherever you get your pods.