Workstand Blog

February 2025 Marketing Content

By Julie Walsh

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The riding season is right around the corner, and cyclists are eager to get outside on their bikes. Motivate shoppers to suit up for the spring, whether they're looking for a seasonal tune-up, hope to score a bike on sale, or want to keep the winter fun going on a fat bike.

Our team is always here to help with your site’s content, whether you opt for free library pages or want something more custom. Contact your designated marketing representative or the Client Success Team with any questions you may have about website content.


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Bike Blowout Sale

Clear out the sales floor for spring with new sale content. This attention-grabbing page is designed to move inventory and get folks excited about the riding season ahead.

 

Found in the Page Library under Sales & Promotions > Bike Blowout Sale


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Fat Bikes

Who ever said you can’t ride a bike on a wintry day? Fat bike enthusiasts know how much fun it is to ride on a snowy trail. Show your shoppers the fun there is to be had on a fat bike.

 

Found in the Page Library under Seasonal Content > Winter >  Go Anywhere On A Fat Bike


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Bring Your Bike In For a Tune Up

Spring riding always feels better with a fresh tune-up. Remind your customers that the best time to show their bike some TLC is before the riding season begins with this tune-up content.

 

Found in the Page Library under Seasonal Content > Spring > Bring Your Bike In For a Tune Up

 


Premium Marketing Content

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Winter Clearance Event (premium)

Get the floor ready for spring with a Winter Clearance event. This page is a two-for-one: clear out last year’s inventory and help a customer find the bike of their dreams at a low cost. Shoppers can browse your on-sale bikes and pick out great apparel and accessories in one place. Contact the Client Success Team or your marketing representative to get this content on your website.

Winter Clearance Event (premium)


Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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