December 2025 Marketing Content

The holiday shopping season is in full swing, and customers are actively hunting for great deals on quality equipment and gear. Getting your holiday content live now is key to ecommerce success, and we’ve got ready-to-use content you can add to your website to help you capture more sales and finish the year strong.

Looking to set your holiday marketing on autopilot? Our Holiday Homepage Takeover is built to optimize your site for peak end-of-year shopping. For just $500, this content stays live through the end of your holiday merchandising period. Boost your SEO with fresh, premium holiday content, highlight your best bundles, and maximize savings. Plus, don’t forget to explore our Holiday Marketing Playbook for more tips on how to finish the year strong.

Library Content

Shop Local For Last-Minute Gifts

Tap into the “shop local” movement with content that reminds customers they can still find amazing last-minute gifts right in their own community. This piece emphasizes convenience, fast pickup, and the feel-good factor of supporting local businesses.

Found in the Page Library under Holidays > Shop Local For Last-Minute Gifts 2025

Bike Blowout Sale

Drive urgency and clear out inventory with a bold Bike Blowout Sale feature that highlights deep discounts on select models and accessories. Perfect for shoppers hunting year-end deals, this promo helps you move product quickly while showcasing your best value bikes.

Found in the Page Library under Sales and Promotions > Bike Blowout Sale 2026

New Year, New Bike

Inspire resolution-ready shoppers with a New Year, New Bike campaign focused on health, fresh starts, and new adventures. This content positions your shop as the go-to destination for riders looking to upgrade their gear and kick off the year strong.

Found in the Page Library under Holidays > New Year, New Bike

Premium Marketing Content

Holiday Sale (premium)

This SEO-rich Holiday Sale landing page is packed with optimized copy, compelling calls-to-action, and seasonal keywords to help you rank for high-intent holiday shoppers. It comes with matching email and social graphics, so you can promote your sale consistently across channels and drive more traffic back to your website.

Holiday Sale (premium)

Last-Minute Gifts For Cyclists (premium)

Our Shop Local For Last-Minute Gifts premium page is built to capture “near me” and last-minute gift searches with locally focused, search-friendly copy. Paired with ready-to-use email copy and social media graphics, it makes it easy to remind customers that you’re their convenient, community-focused choice for holiday gifts.

Last-Minute Gifts For Cyclists (premium)

Reach out to the Client Success Team or your marketing representative to get either of these premium pages added to your website.

Refresh Your Homepage

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the Workstand Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Website > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.