Workstand

Workstand

Posts by Workstand

Your Last Customer is Your Best Marketing Opportunity

Peak season does something that no ad campaign can replicate. It puts new faces in your shop — first-time riders who jus …

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2 min read
Jun 15, 2026, 11:29:44 AM

Your E-Bike Customer Is Not a Cyclist

Your E-Bike Customer Is Not a Cyclist

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3 min read
May 28, 2026, 4:17:04 PM

Your Next Customer is Already Looking for You

Forty-six percent of all Google searches have local intent. For an independent bike shop, that number cuts both ways. It …

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2 min read
May 19, 2026, 12:08:24 PM

What a Web Manager Does for Your Bike Shop (and Why Most Shops Go Without One)

Most bike shop owners build a website once. They pick a design, add their hours and address, upload some shop photos, an …

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2 min read
Apr 21, 2026, 10:33:39 AM

Understanding Your DNS Records

Ever wondered how the Internet knows which website to display when you type yourbikeshop.com into a browser or click on …

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2 min read
Mar 30, 2019, 10:30:00 AM

6 Ways to Protect Yourself Online

There are many reasons why the Internet makes our lives better. Instant access to information, goods, services as well a …

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2 min read
Nov 26, 2018, 10:50:00 AM

Fraud Protection Update

Online fraud affected 2.32% of U.S. orders in 2017. Some experts contend that online fraud has leveled off, but with the …

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3 min read
Feb 14, 2018, 2:22:56 PM

Grow Holiday Sales With Gift Cards On Your Website

With holiday shopping season upon us, your customers and their families are trying to figure out what to give their favo …

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3 min read
Nov 20, 2017, 12:16:54 PM