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From Showroom to Screen: How the Smartest Bike Shops Run a Lean Hybrid Model
For most of the last half-century, the definition of a bike shop was fairly fixed. A retail storefront, ideally with str …
Your Last Customer is Your Best Marketing Opportunity
Peak season does something that no ad campaign can replicate. It puts new faces in your shop — first-time riders who jus …
Your Next Customer is Already Looking for You
Forty-six percent of all Google searches have local intent. For an independent bike shop, that number cuts both ways. It …
What a Web Manager Does for Your Bike Shop (and Why Most Shops Go Without One)
Most bike shop owners build a website once. They pick a design, add their hours and address, upload some shop photos, an …
Understanding Your DNS Records
Ever wondered how the Internet knows which website to display when you type yourbikeshop.com into a browser or click on …
6 Ways to Protect Yourself Online
There are many reasons why the Internet makes our lives better. Instant access to information, goods, services as well a …
Fraud Protection Update
Online fraud affected 2.32% of U.S. orders in 2017. Some experts contend that online fraud has leveled off, but with the …
