Ryan Atkinson

Ryan Atkinson

Ryan Atkinson has worked in the bicycle industry since 1994, traveling the path from bicycle assembler to brand manager, before becoming a business leader in the field of marketing for independent bicycle retailers. He is President and Co-Owner of SmartEtailing, working to nurture the health and growth of the IBD channel through effective marketing and software solutions.

Posts by Ryan Atkinson

April Update On Responsive Websites

As the first quarter wraps up, we want to give you an update on the status of responsive SmartEtailing templates. Updati …

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3 min read
Apr 7, 2017 10:59:15 AM

April News & Notes

Read this post to learn about new Supplier Sync partners like Gravity Cartel and Eddy Merckx Cycles. Discover new market …

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2 min read
Apr 4, 2017 5:33:00 PM

Win New Customers & Increase Loyalty

All of the marketing that we do at SmartEtailing fundamentally falls into two buckets; prospect marketing and loyalty ma …

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2 min read
Apr 3, 2017 6:47:41 PM

Tips For Online Fraud Management

Online fraud is an unfortunate aspect of specialty retail. We have seen in increase in fraudulent activity in recent mon …

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2 min read
Mar 31, 2017 9:24:30 AM

April Library Content Is Now Available!

We've made it through interesting March weather, and we're ready for April sale events and increased web and store traff …

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1 min read
Mar 28, 2017 10:25:55 AM

Buy Online, Pick Up In-Store Trend

The shift in consumer spending to the online channel has been steady in recent years. For brick-and-mortar independent b …

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3 min read
Mar 17, 2017 8:41:45 AM

March Library Content Is Now Available!

Spring is on the horizon! We’ve had a busy and productive winter during which we introduced significant enhancements to …

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1 min read
Mar 3, 2017 2:48:29 PM

8 Reasons Direct Mail Succeeds in a Digital Age

The longer we are in business, the more retailers we talk to for the first time about direct mail. Many of these retaile …

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5 min read
Feb 13, 2017 6:00:00 AM