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3 Great Ways to Build Your Bike Shop Brand!
Before we get into branding tips for bike shops let's start with a definition of branding from Entrepreneur dot-com: "Yo …
INSTAGRAM YOUR WAY INTO YOUR CUSTOMERS’ HEARTS
Earlier this year, Instagram announced they’d surpassed over 300 million users. More than 70 million photos and videos a …
2016 Starts Now, Are You Ready?
For many IBDs, July is one of the highest volume sales months of the year and with a little extra effort, retailers can …
What Supplier Direct-to-Consumer Sales Mean to IBDs
Trek announced recently that they were giving consumers the added option of buying bicycles on trekbikes.com. This move …
Marketing, Investing In Your Own Business
Understanding how much of your Bike Shop’s budget to allocate towards marketing can be tricky. On one hand, anytime you’ …
Rethinking "Sell What’s in Stock"
As retailers, we’ve had it beat into our heads to always sell what’s in stock, often avoiding special orders for custome …
