David Wert

David Wert

David is General Manager at SmartEtailing, leading a team of professionals in serving the independent bicycle retail channel. David spent over twelve years as a bike shop owner and has extensive experience working with brick & mortar businesses as a retail consultant.

2016 Starts Now, Are You Ready?

For many IBDs, July is one of the highest volume sales months of the year and with a little extra effort, retailers can …

3 min read

Sep 30, 2015 9:38:03 AM

Websites Bicycle Retail Insights

What Supplier Direct-to-Consumer Sales Mean to IBDs

Trek announced recently that they were giving consumers the added option of buying bicycles on trekbikes.com. This move …

4 min read

Sep 30, 2015 9:32:03 AM

Websites Bicycle Retail Insights

Marketing, Investing In Your Own Business

Understanding how much of your Bike Shop’s budget to allocate towards marketing can be tricky. On one hand, anytime you’ …

2 min read

Jul 15, 2015 2:23:00 PM

Websites

Rethinking "Sell What’s in Stock"

As retailers, we’ve had it beat into our heads to always sell what’s in stock, often avoiding special orders for custome …

2 min read

Mar 12, 2015 12:44:59 PM

Websites