David Wert

David Wert

David is General Manager at SmartEtailing, leading a team of professionals in serving the independent bicycle retail channel. David spent over twelve years as a bike shop owner and has extensive experience working with brick & mortar businesses as a retail consultant.

Posts by David Wert

INSTAGRAM YOUR WAY INTO YOUR CUSTOMERS’ HEARTS

Earlier this year, Instagram announced they’d surpassed over 300 million users. More than 70 million photos and videos a …

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4 min read
Sep 30, 2015 9:45:20 AM

2016 Starts Now, Are You Ready?

For many IBDs, July is one of the highest volume sales months of the year and with a little extra effort, retailers can …

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3 min read
Sep 30, 2015 9:38:03 AM

What Supplier Direct-to-Consumer Sales Mean to IBDs

Trek announced recently that they were giving consumers the added option of buying bicycles on trekbikes.com. This move …

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4 min read
Sep 30, 2015 9:32:03 AM

Marketing, Investing In Your Own Business

Understanding how much of your Bike Shop’s budget to allocate towards marketing can be tricky. On one hand, anytime you’ …

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2 min read
Jul 15, 2015 2:23:00 PM

Rethinking "Sell What’s in Stock"

As retailers, we’ve had it beat into our heads to always sell what’s in stock, often avoiding special orders for custome …

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2 min read
Mar 12, 2015 12:44:59 PM