David Wert

David Wert

David is General Manager at SmartEtailing, leading a team of professionals in serving the independent bicycle retail channel. David spent over twelve years as a bike shop owner and has extensive experience working with brick & mortar businesses as a retail consultant.

Posts by David Wert

What the Data Says About the State of the Bike Industry

Workstand’s David Wert joined the Nerd Collective at BLC 2026 to share platform data, industry trends, and what they mea …

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8 min read
Mar 27, 2026 12:41:43 PM

Why the In-Store Experience Still Matters in an Online World

It’s no secret that the “moment of truth” often happens online. Consumers research, compare, and even make final purchas …

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3 min read
Oct 6, 2025 1:44:52 PM

How Smart Bike Shops Turn Shipping Costs Into a Growth Strategy

For independent bike shops selling online, shipping isn’t just a fulfillment detail—it’s a key part of your customer exp …

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3 min read
Jun 17, 2025 12:34:01 PM

New Features to Improve Online Shopping

We’ve recently released a series of new features to give your customers a better understanding of when they can pick-up …

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4 min read
Jun 1, 2018 12:04:45 PM

FREE Buy Local Now Retailer Inventory Listings

Buy Local Now™ is a real-time product sourcing technology provided by SmartEtailing that connects ready-to-buy consumers …

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2 min read
Aug 30, 2016 9:08:14 PM

ASI Supplier Sync Now Available

Advanced Sports International (ASI) is the most recent bike brand partner to participate in the SmartEtailing Supplier S …

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1 min read
Jul 10, 2016 4:54:03 PM

Harvest Retail Marketing & SmartEtailing Merge

May 9, 2016 - SmartEtailing and Harvest Retail Marketing (Harvest) announce the merger of the two companies resulting in …

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3 min read
May 9, 2016 12:00:00 PM

A Circumstantial Case For Website ROI

If you’re looking for a simple, definitive way to tie in-store traffic to online visits you won’t find it; the technolog …

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4 min read
May 5, 2016 12:14:46 PM