Read the latest updates from all the teams and departments at SmartEtailing. Each month our team is working tirelessly to get your website and tools working as efficiently for you as possible.
NEW Service Appointment Tool
With a limited staff and a high volume of phone calls, bike shops want to use technology to improve customer service and payroll efficiency. That's why we now include an online Service Appointment Tool free with every SmartEtailing website package. We have created a comprehensive help center article to walk you through the complete setup process.
As with all new features, if you have any questions please feel free to reach out to our Client Success team for personalized assistance. We’ve deployed this new feature under beta status in order to collect hands-on feedback from retailers like you.
Client Success Updates
Financing through PayPal
Make it easy on your customer who wants to go big this season and set up PayPal as a payment option so you can activate the "Financing" option. There is no change to your fees or when your payout occurs, and gives the customer flexibility in payback. Activate it in Site Manager under Commerce > Payment Methods.
Fraud protection
Frog protection? Right, fraud protection. It is no secret that doing business online presents potential risks, just as doing business in person. Here are our Tips for Limiting Fraud. Be sure to check our 'Fraud Alerts' at the top of your open order screen for trends we are seeing. For all orders you receive, do your due-diligence. Reviewing incoming orders for potential fraud can help provide you the best protection (and best profit margin).
Marketing Updates
Gear up for a new year
We saw an incredible number of people discover (or rediscover) the joys of riding a bike last year. Continue to help shoppers find the cycling equipment and services they need to make the most of every ride. As bike inventory becomes more plentiful, make sure that you have content to attract, inform, and convert customers on your website.
- 2021 Good Vibes Cycling Guide | Landing Page Preview
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Bicycle Tune-Up Packages | Landing Page Preview
Each package is $400 and comes with a landing page, homepage graphic, plus content for social media and email marketing. This content can be customized to reflect the brands that you carry. Ready to get started? Email lauren.w@smartetailing.com to get rolling.
Content Updates
Free marketing content
New marketing content is always in the works. Recently, we've added the following new content to the marketing Library.
- New Seasonal Content | January Seasonal Topics
- Specialized S-Works Ares Road Shoe | Landing Page Preview
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Specialized Stumpjumper Evo - Mountain Bike Of The Year | Landing Page Preview
Brands with recent additions to the catalog
Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:
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Stay current with newly available and upcoming brands on the home page Update Center in the Site Manager of your SmartEtailing website.
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