Workstand Blog

Fall is here and weather has cooled off quite a bit. But this hasn’t stopped people from riding. Capture the attention of the year around cyclist with these marketing materials. October is a great time to showcase fall gear and apparel as well as all weather bicycles, like fat bikes.

It is also a good time to start setting the stage for the holiday shopping season. Use these graphics to start getting in front of early shoppers as well as bringing great gift ideas to the attention of your customers.

Fat Bikes Fat Bikes are perfect for all weather riding. Showcase these versatile bikes as the weather gets colder to keep your customers riding all year around. Power Meters For those that train hard, power meters supply the numbers they need to improve. Show your customers your selection of power meters and upsell other training accessories Indoor Training The days are beginning to get colder. Encourage your customer to train all year long, no matter the weather, by featuring indoor trainer and rollers. Halloween Join in the fun of this spooktacular holiday by showcasing accessories for safe night time riding, like lights and high visibility clothing.

Find new pages in the Content Manager: Page Library > New > October 2017 Topics. Import the page to your library and activate the page. 

Find new highlights in the Content Manager: Home Page Highlights > Highlights Library > New > October 2017 Topics. Three sizes are now available for each highlight, as well as multiple brand options! Import the size that fits your rotator and link to your new page.

If you have questions about installing marketing materials please feel free to ask your marketing contact or a member of our support team for assistance.