Workstand Blog

June News & Notes

By Ryan Atkinson

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Read up on a Supplier Sync partner update, discover new marketing assets added to the SmartEtailing marketing Library, and learn about recent additions to the content catalog.


Supplier Sync Updates


Accell North America Supplier Sync Update

Accell North America, a current member of the SmartEtailing Supplier Sync program, has recently adjusted two of their brands. Raleigh Electric and IZIP are now unique business divisions of Accell North America and have therefore been separated from the existing Supplier Sync service for Accell. 

If you are a dealer authorized to sell Raleigh Electric or IZIP bicycles, please activate the new service. Activating this service will allow all applicable products that are in our catalog Library and also in-stock at Raleigh Electric or IZIP to display as available in your virtual warehouse.

La Casa Components Joins Buy Local Now

We are excited to announce that La Casa Components is now live with Buy Local Now. This powerful tool is a real-time product sourcing technology that connects ready-to-buy consumers on brand websites with local stocking retailers. Retailers with a SmartEtailing website who already use our POS Sync and Supplier Sync options are automatically included in Buy Local Now referrals, so no further action is needed to participate. 


Marketing Content Updates


Free Brand and Product Marketing Asset Additions 

Our marketing team is working directly with major brands to bring you relevant, rich content to help make your website stand out. New homepage highlights and landing pages are always in the works. Recently, we've added the following new content to the marketing Library: 

  • Specialized Summer Event
  • Michelin Protek Tires
  • Saris SuperClamp EX Rack

Wahoo ELEMNT Trade-In Promotion
Get the most out of your Wahoo ELEMNT trade in offer (July 1 - 31) by promoting it on your website! A homepage highlight and landing page are now available in the library and are ready to install on your website. 

iSSi Flash Pedals Marketing Content
Do you stock iSSi Flash Pedals? Do you have QBP Supplier Sync configured and want to sell these innovative pedals out of the QBP inventory? If so, you could benefit by adding this free homepage highlight and landing page to your site. It will inform your customers about the pedals and drive traffic to your catalog and store. Available in the library now. 
 
Need Help Adding Assets to Your Site?
You can access all of our free brand and product marketing assets using the steps below:
  • Landing pages can be found in the Content Manager. Import the page to your Library and activate it. Page Editor > Page Library 
  • Homepage highlights can be found in the Content Manager. Import the highlight to your Library and activate it. Be sure to link the homepage highlight to a landing page.  
    Home Page Highlights > Highlight Library

Need help installing new content? Please reach out to our support team for assistance. 

New Marketing Library Content

Summer Sale season is here and we are ready to help! Our marketing team has designed a general Summer Sale graphic that could be used to promote any summer sale at your stores. We also have graphics available now in our library ready to support the Specialized Summer Event (June 29 - July 10). Lastly, if you are a Trek Connect retailer or have opted in to the Trek Summer Sale (July 27 - August 7) we will be installing the graphics for you. The Trek Summer Sale graphics will be installed to your site and set to go live on July 27th.

Did you know that we keep a listing of new featured marketing content on the lower right of the merchant admin screen that you see when you login to your site? Click the links you find there to see a preview of the content on your site. Some of the latest content includes:

  • Summer Essentials
  • 2017 Summer Sale
  • Specialized Summer Event

Learn more about July additions to the SmartEtailing Library.

Catalog Content Updates


Brands with Recent Additions to the Catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. In the last 30 days, we have entered new content from the following brands and more:

  • Bontrager
  • Giant
  • Salsa
  • Specialized
  • Surly
  • Trek
  • Tour de France
  • Liv
  • ElliptiGO

Check out other newly available and upcoming brands on the home page Update Center in the back end of your SmartEtailing website. 

Topics: Client Updates

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