Workstand Blog

June 2020 Marketing Content

By Stacey Moses

SE_BLOG_JuneLibraryUpdate20_670x445Have you refreshed your homepage content recently? Online shopping is up, and it's important to show your visitors fresh, seasonally appropriate content, whether they are visiting you for the first time or they are a lifelong customer. We have new options in our library for upcoming gift giving opportunities and reasons to ride.

Don't see marketing materials for the product categories that you want to promote? Want something customized to fit your landscape? Reach out to our support team or your marketing account representative today - we would love to help you get what you need to increase sales online and in-store.


SE_BLOG_JuneLibraryUpdate20-fathers-dayFather's Day

Make it easy for your customers to give dad the gift of cycling this year, whether it’s a new bike to explore the neighborhood or a gift card that he can cash in at a later date.


Can be found in the Page Library under Sales and Promotions Father's Day


SE_BLOG_JuneLibraryUpdate20-cycling-gifts-for-gradsCycling Gifts for Grads

School didn’t conclude in the traditional way this year for many students, but we can still help them celebrate the milestone with awesome cycling gear.


Can be found in the Page Library under Sales and Promotions > Gifts for Grads


SE_BLOG_JuneLibraryUpdate20-schools-out-kids-bikesSchool's Out - Kids' Bikes

Physical activity and a safe escape from home into the neighborhood is the way to go this summer. Promote kids’ bikes on your website and capture the attention of local parents.


Can be found in the Page Library under Products > Bicycles > School's Out - Shop Kids' Bikes


SE_BLOG_JuneLibraryUpdate20-covid-19-resources

COVID-19 Content

Our team has pulled together a wealth of how-to and communications articles to help you manage your marketing during this crisis. We will continue to invest in this content to help you adapt to a rapidly changing retail environment.

Please visit our COVID-19 Help Center for more information.

 


Install Tips

Responsive home page highlights can now be found at the bottom of each corresponding landing page in the SmartEtailing Page Library.

Step One: Find Your Content

To access the new responsive highlights, go to Content Manager > Page Editor and click the "Page Library" tab.

Step Two: Import Your Page

Choose your new responsive page and import it into your library by clicking the yellow icon in the Action column. You will be prompted to select a folder for the new page and given the option to set the imported page to active.

Step Three: Add the Highlight to Your Home Page

Click the “Your Pages” tab and locate your new page. Select the Edit icon to open the page, then scroll to the bottom to find the responsive highlight content as well as detailed instructions for installation.

Topics: Client Updates Marketing

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