A Marketing Blog for Bike Shops

January News & Notes

Written by Ryan Atkinson | Jan 4, 2018 11:36:00 PM

Read the latest updates from all the teams and departments at SmartEtailing. It is worth your time to scan this post to see if there are updates or content relevant to your business so you can kick off the new year by optimizing your website with fresh materials.

Learn More About Responsive Templates

SmartEtailing's new responsive website environment has officially been launched. Watch this video to learn more and get a sneak peek at the tools. Ryan provided more information about how we are completing the deployment process in his new year note to clients.

Marketing Updates


Free Brand & Product Marketing Asset Additions

Our marketing team is working directly with major brands to bring you relevant, rich content to help make your website stand out. New homepage highlights and landing pages are always in the works. Recently, we've added the following new content to the marketing Library.

How do you add marketing materials to your site?
You can access all of our free brand and product marketing assets using the steps below:
  • Landing pages can be found in the Content Manager. Import the page to your Library and activate it. Page Editor > Page Library 
  • Homepage highlights can be found in the Content Manager. Import the highlight to your Library and activate it. Be sure to link the homepage highlight to a landing page.  
    Home Page Highlights > Highlight Library

Need help installing new content? Please reach out to our support team for assistance. 

New Marketing Library Content

Each month we create seasonal marketing content for you to add to your website. All of our January marketing topics are now live in the library. Be sure to update your site with content about Cold Weather Clothing, Winter Bikes, Gift Card Reminders and more! 

Learn more about January additions to the SmartEtailing Library.

Content Updates


Brands with Recent Additions to the Catalog

Our team of content experts are constantly adding new catalog items to the SmartEtailing Library. Stay current with newly available and upcoming brands on the home page Update Center in the back end of your SmartEtailing website.

In the last 30 days, we have entered new 2018 content from the following brands and more.

  • All-City
  • Bontrager
  • Cervelo
  • Endura
  • Fox
  • Giant
  • KASK
  • Knog
  • Minoura
  • Odyssey BMX
  • Ortlieb
  • Masi
  • Pivot Cycles
  • RockyMounts
  • Shimano
  • Surly
  • Swiftwick
  • Third Eye
  • Trek
  • Whisky Parts Co.


Year-End Product Content Wrap-Up

In the calendar year 2017, SmartEtailing's Content Team added over 12,000 products into the catalog, representing more than 75,000 SKUs across nearly 350 brands in the cycling industry!

Client Services Updates


Full Site SSL Update

The Client Services team has successfully switched over 90% of SmartEtailing clients to full site SSL. As an important reminder, if your website hasn’t been switched, it’s because we need you to take action. Please contact support@smartetailing.com so we can complete the project for you. 

Mixed Content Report

SmartEtailing is committed to keeping your website aligned with modern best practices so we made an enhancement to our infrastructure to improve your site's security and performance. Content on your site may contain unsecure elements. For example, a page that contains an external link that is not SSL (aka HTTP:// and not HTTPS://). This will cause it to be flagged as NOT secure by Google. We have created a new Report you can find in the back-end tools of your site that will assist with this. Learn More

Responsive Migrations

If you are interested in getting the process rolling to migrate your website to the responsive environment, please click here to learn more & get started.